Ethnic food tasting and gastronomy online reviews : incorporating enjoyment in the behavioral intention model
Year of publication: |
2024
|
---|---|
Authors: | Baba, Sabreena Nawaz ; Dada, Zubair Ahmad ; Qureshi, Reyaz A. |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 7.2024, 2, p. 743-762
|
Subject: | Behavioral intention | Enjoyment | Ethnic food | Mediation | Online gastronomy reviews | Social-media | Ethnische Gruppe | Ethnic group | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Lebensmittel | Food |
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