Ethnic minority consumers' responses to sales promotions in the packaged food market
| Year of publication: |
2012
|
|---|---|
| Authors: | Jamal, Ahmad ; Peattie, Sue ; Peattie, Ken |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 1, p. 98-109
|