Ethnocentrism, country of origin, and brand perception in a special context
Yamen Koubaa
| Year of publication: |
2009
|
|---|---|
| Authors: | Koubaa, Yamen |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 1.2008/09, 3, p. 232-248
|
| Subject: | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003833855