Evaluation of segment attractiveness by risk-adjusted market potential : first-time vs. repeat visitors
Amir Shani, Arie Reichel, and Robertico Croes
| Year of publication: |
2012
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|---|---|
| Authors: | Shani, Amir ; Reichel, Arie ; Croes, Robertico |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 51.2012, 2, p. 166-177
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| Subject: | Florida | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Marktgröße | Market size | Tourismuspolitik | Tourism policy | USA | United States | 1998-2008 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009509151