Evaluation of Segment Attractiveness by Risk-Adjusted Market Potential: First-Time vs. Repeat Visitors
| Year of publication: |
2012
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| Authors: | Shani, Amir ; Reichel, Arie ; Croes, Robertico |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 8643775. - Vol. 51.2012, 2, p. 166-178
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