Event segmentation : a review and research agenda
Year of publication: |
2011
|
---|---|
Authors: | Tkaczynski, Aaron ; Rundle-Thiele, Sharyn R. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 32.2011, 2, p. 426-434
|
Subject: | Event-Marketing | Event marketing | Marktsegmentierung | Market segmentation | Bibliometrie | Bibliometrics |
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