Eventmarketing
Cornelia Zanger und Jan Drengner
| Year of publication: |
2008
|
|---|---|
| Authors: | Zanger, Cornelia ; Drengner, Jan |
| Published in: |
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen. - Wiesbaden : Gabler, ISBN 3-8349-0377-9. - 2009, p. 195-213
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Event-Marketing | Event marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766048