Evolution in the usage of localised appeals in Japanese and American print advertising
Year of publication: |
2008
|
---|---|
Authors: | Okazaki, Shintaro ; Mueller, Barbara |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 27.2008, 5, p. 771-798
|
Subject: | Printwerbung | Print advertising | Japan | USA | United States |
-
Ringel, Walter, (1961)
-
Advertising, role of the rate card
Huber, Ralph P., (1984)
-
On the incidence and variety of low-price guarantees
Arbatskaya, Maria, (1999)
- More ...
-
Okazaki, Shintaro, (2010)
-
Taylor, Charles Raymond, (2012)
-
Okazaki, Shintaro, (2011)
- More ...