Evolutionary game of destination brand co-construction with government involvement
Yong Sun, Yalin Wang, Baoyin Liu, Zhongrui Sun
| Year of publication: |
2023
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|---|---|
| Authors: | Sun, Yong ; Wang, Yalin ; Liu, Baoyin ; Sun, Zhongrui |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 44.2023, 4, p. 2125-2136
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| Subject: | Markenführung | Brand management | Evolutionäre Spieltheorie | Evolutionary game theory | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.3806 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014299465