Evolving the Private Label Role in the Retailer-Customer Relationship : Antecedents and Impact of Premium Private Labels on Customer Loyalty to the Retailer
Year of publication: |
2014
|
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Authors: | Martinelli, Elisa |
Other Persons: | Vergura, Donata Tania (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (9 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Musso F., Druica E. (a cura di), 2014, Handbook of Research on Retailer-Consumer Relationship Development, IGI-Global Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2014 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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