Ewom and 2.0 opinion leaders in the food context : a study with a sample of Spanish food-related weblogs
César Sahelices-Pinto, Ana Lanero-Carrizo, José Luis Vázquez-Burguete, and Pablo Gutierrez-Rodriguez
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Sahelices-Pinto, César ; Lanero-Carrizo, Ana ; Vázquez-Burguete, José Luis ; Gutierrez-Rodriguez, Pablo |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 24.2018, 3, p. 328-347
|
| Subject: | Ewom | food context | food-related lifestyle (FRL) | opinion leaders | weblogs | Spanien | Spain | Virales Marketing | Viral marketing | Lebensstil | Lifestyle | Lebensmittelkonsum | Food consumption | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2017.1266561 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880358