Social commitment or self-interest? : effect of responsible practices performance motivations of firms on the consumer decision-making process
Year of publication: |
April 2018
|
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Authors: | Sahelices-Pinto, César ; Lanero-Carrizo, Ana ; Vázquez-Burguete, José Luis |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 3, p. 304-319
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Subject: | Corporate social responsibility (CSR) | consumer behavior | decision-making process | social orientation | profit orientation | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Entscheidung | Decision | Eigeninteresse | Self-interest |
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