Corporate social responsibility and consumer behavior in the cosmetics sector : a study in the Spanish context
Year of publication: |
September 2017
|
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Authors: | Vázquez-Burguete, José Luis ; Sahelices-Pinto, César ; Lanero-Carrizo, Ana |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 14.2017, 3, p. 375-390
|
Subject: | Corporate social responsibility (CSR) | Consumer behavior | Consumer decision-making process | Cosmetics sector | Gender and age | Spanien | Spain | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour |
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