Phonetic symbolism and children's brand name preferences
Year of publication: |
2011
|
---|---|
Authors: | Baxter, Stacey ; Lowrey, Tina M. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 7, p. 516-523
|
Subject: | Markenführung | Brand management | Zielgruppe | Target group | Kinder | Children | Markenimage | Brand image | Linguistik | Linguistics | Australien | Australia |
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