Examining consumers' motivations to engage in firm-hosted virtual communities
Ethel Claffey, Mairead Brady
| Year of publication: |
April 2017
|
|---|---|
| Authors: | Claffey, Ethel ; Brady, Mairead |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 4, p. 356-375
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Motivation | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20994 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011673951