Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans
Year of publication: |
2020
|
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Authors: | Casper, Jonathan M. ; McCullough, Brian P. ; Pfahl, Michael E. |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 23.2020, 2, p. 348-360
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Subject: | Behavioural intentions | Environment | Sponsorship | Sustainability | Values | Konsumentenverhalten | Consumer behaviour | Sponsoring | Sportmarketing | Sports marketing | Soziale Werte | Social values | Sport | Sports | Corporate Social Responsibility | Corporate social responsibility | Soziale Norm | Social norm | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development |
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