Examining the Impact of Physical and Nonphysical Product Attributes on the Selection of Specialty, Shopping, and Convenience Products: A Comparison of French and Malaysian Consumers
Year of publication: |
2002
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Authors: | Keillor, Bruce D. ; Widmier, Scott ; Lewison, Dale |
Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 11.2002, 4, p. 27-46
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