Examining the role of receptivity to green communication, altruism and openness to change on young consumers' intention to purchase green apparel : a multi-analytical approach
Year of publication: |
2022
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Authors: | Tewari, Alok ; Mathur, Smriti ; Srivastava, Smriti ; Gangwar, Divya |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-14
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Subject: | Altruism | Artificial neural networks | Mediation | Openness to change | Purchase intention | Receptivity to green communication | Altruismus | Konsumentenverhalten | Consumer behaviour | Neuronale Netze | Neural networks | Öko-Produkt | Sustainable product |
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