Examining the effect of positive online reviews on consumers' decision making : the valence framework
Year of publication: |
2019
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Authors: | Xiao, Lin ; Li, Yuan |
Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 27.2019, 3, p. 159-181
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Subject: | Consumer Decision Making | Elaboration Likelihood Model | Online Reviews | Skepticism | Valence Framework | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Entscheidung | Decision | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Experiment |
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