Examining the quality antecedents and moderating effects of experiential value in a mega-event
Jin-Soo Lee, Chung-ki Min
| Year of publication: |
January-April 2016
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| Authors: | Lee, Jin-soo ; Min, Chung-ki |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 33.2016, 1/3, p. 326-347
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| Subject: | Event quality | event visitor behavior | experiential value | Expo 2012 Yeosu Korea | mega-event | Großveranstaltung | Big event | Südkorea | South Korea | Sportveranstaltung | Sport event | Event-Marketing | Event marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2015.1051642 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011484859