Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Year of publication: |
2012
|
---|---|
Authors: | Abosag, Ibrahim ; Roper, Stuart ; Hind, Daniel |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 46.2012, 9, p. 1233-1251
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Brand emotion | Brand extension | Sport marketing | Brand management | Football |
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