Examining the relationship between commitment and airline loyalty and the moderating effect of uncertainty avoidance
Year of publication: |
2010
|
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Authors: | Anuwichanont, Jirawat |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 8.2010, 9, p. 127-137
|
Subject: | Beziehungsmarketing | Relationship marketing | Fluggesellschaft | Airline | Risiko | Risk |
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