The impact of perceived value on spa loyalty and its moderating effect of destination equity
Year of publication: |
2009
|
---|---|
Authors: | Anuwichanont, Jirawat ; Mechinda, Panisa |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 7.2009, 12, p. 73-89
|
Subject: | Italien | Italy | Kurort | Spa | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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