Examining the Significance of corporate social responsibility in building employee value proposition and brand value in the United Arab Emirates
Kakul Agha and Jason Fitzsimmons
| Year of publication: |
2022
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|---|---|
| Authors: | Agha, Kakul ; Fitzsimmons, Jason |
| Published in: |
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World. - Cham : Springer International Publishing, ISBN 978-3-030-95581-6. - 2022, p. 183-210
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| Subject: | Corporate social responsibility (CSR) | Corporate social initiatives (CSIs) | CSR models | Brand building | Employee value proposition (EVP) | United Arab Emirates (UAE) | Vereinigte Arabische Emirate | United Arab Emirates | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Firmenimage | Corporate reputation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-95581-6_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280196