Examining the technology acceptance model in the adoption of social networks
Year of publication: |
2011
|
---|---|
Authors: | Carlos Martins Rodrigues Pinho, José ; Soares, Ana Maria |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 5.2011, 2/3, p. 116-129
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Social networks | Social networking sites | Technology acceptance model | Attitudes | Beliefs |
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