Examining world market segmentation and brand positioning strategies
Year of publication: |
2012
|
---|---|
Authors: | Hassan, Salah S. ; Craft, Stephen |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 5, p. 344-356
|
Subject: | Internationale Marktsegmentierung | International market segmentation | Markenführung | Brand management | Internationales Marketing | International marketing | Entscheidung | Decision |
-
Burmann, Christoph, (2009)
-
Gai, Lili, (2016)
-
Chikweche, Tendai, (2021)
- More ...
-
Examining world market segmentation and brand positioning strategies
Hassan, Salah S., (2012)
-
Understanding the new bases for global market segmentation
Hassan, Salah S., (2003)
-
Examining world market segmentation and brand positioning strategies
Hassan, Salah S., (2012)
- More ...