Exciting and new perspectives in cross-cultural and cross-national research in marketing
Ajay K. Manrai
| Year of publication: |
2016
|
|---|---|
| Authors: | Manrai, Ajay K. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 55-56
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| Subject: | Internationales Marketing | International marketing | Welt | World | Vergleich | Comparison | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2016.1171052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654051