The impact of product tagging on trust and purchase intention : a cross-cultural perspective in visual e-commerce
Alternative title: | O impacto da Marcação de produto na confiança e na intenção de compra : uma perspectiva intercultural no e-commerce visual |
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Year of publication: |
2022
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Authors: | Broeder, Peter ; Schouten, Michelle |
Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 6.2022, 1, Art.-No. e-250595, p. 1-17
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Subject: | Consumer behavior | Cross-cultural. | Purchase intention | Social commerce | Trust | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Kulturelle Identität | Cultural identity | Social Web | Social web | Nationalkultur | National culture |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in portugiesischer Sprache |
Other identifiers: | 10.51359/2526-7884.2022.250595 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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