Exemplars' impacts in marketing communication campaigns
Year of publication: |
2013
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Authors: | Uribe, Rodrigo ; Manzur, Enrique ; Hidalgo, Pedro |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 10, p. 1787-1790
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Saved in:
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