Exemplars' impacts in marketing communication campaigns
Year of publication: |
2013
|
---|---|
Authors: | Uribe, Rodrigo ; Manzur, Enrique ; Hidalgo, Pedro |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 10, p. 1787-1790
|
Publisher: |
Elsevier |
Subject: | Exemplars | Base-rate information | Advertising | Organ donation | Marketing communication |
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