Price promotions and their effect upon reference prices
Year of publication: |
2014
|
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Authors: | Lowe, Ben ; Yee, Fanny Chan Fong ; Yeow, Pamela |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 4/5, p. 349-361
|
Subject: | Fair price | Reference price | Expected price | Sales promotions | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Preis | Price |
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