Extent: | 268 S. graph. Darst. 21 cm |
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Series: | Schriften zu Marketing und Management. - Frankfurt, M. : Lang, ISSN 0176-2729, ZDB-ID 52848-1. - Vol. 51 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2004 |
Notes: | Literaturverz. S. 253 - 268 |
ISBN: | 3-631-53747-6 ; 978-3-631-53747-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003412006