Extent:
268 S.
graph. Darst.
21 cm
Series:
Schriften zu Marketing und Management. - Frankfurt am Main : Peter Lang, ZDB-ID 2945782-8. - Vol. Band 51
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift
Language: German
Thesis:
Dissertation, Universität Münster, 2004
Notes:
Literaturverz. S. 253 - 268
ISBN: 978-3-631-75048-3 ; 3-631-53747-6 ; 978-3-631-53747-3
Other identifiers:
10.3726/b13604 [DOI]
hdl:10419/183099 [Handle]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10011943115