Expert voices - As contributors to this month's cover story, Peppers and Rogers argue that companies must develop learning relationships with customers
Year of publication: |
2000
|
---|---|
Authors: | Peppers, Don ; Rogers, Martha |
Published in: |
Sales & marketing management. - New York, NY : Sales & Marketing Management, ISSN 0163-7517, ZDB-ID 1995327. - Vol. 152.2000, 1, p. 35
|
Saved in:
Saved in favorites
Similar items by person
-
Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Peppers, Don, (1994)
-
Return on customer : creating maximum value from your scarcest resource
Peppers, Don, (2005)
-
Does the SFS sales team deserve an ehtics reprimand or a clean bill of health?
Peppers, Don, (2009)
- More ...