Explications of political market orientation and political brand orientation using the resource-based view of the political party
| Year of publication: |
2011
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|---|---|
| Authors: | O'Cass, Aron ; Voola, Ranjit |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 5, p. 627-646
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