Exploring th effect of store characteristics and interpersonal trust on purchase intention in the context of online social media marketing
Year of publication: |
July-September 2016
|
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Authors: | Dutta, Nirankush ; Bhatt, Anil |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 15.2016, 3, p. 239-273
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Subject: | Consumer perception | social commerce | social media marketing | store characteristics | trust | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
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