When you are what you own : do physically attractive people benefit more from owning sophisticated brands?
Enny Das, Ivar Vermeulen, Tessa Laagland and Almer Postma
| Year of publication: |
2010
|
|---|---|
| Authors: | Das, Enny ; Vermeulen, Ivar ; Laagland, Tessa ; Postma, Almer |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 29.2010, 5, p. 795-813
|
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Lohn | Wages |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758457