Exploring motives behind Generation Y's smartphone purchase
Year of publication: |
2018
|
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Authors: | Madinga, Nkosivile Welcome ; Dondolo, Hilda Bongazana |
Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 16.2018, 1, p. 284-291
|
Subject: | smartphones | perceived quality | social influence | technical features | Generation Y | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Dienstleistungsqualität | Service quality | Generationengerechtigkeit | Intergenerational equity | Produktqualität | Product quality |
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