Perceived quality of mobile cell phones : an initiative to develop local product
Year of publication: |
2018
|
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Authors: | Siringoringo, Hotniar ; Thaeras, Heidy Olivia |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 15.2018, 3, p. 320-339
|
Subject: | perceived quality | mobile cell phone | quality fuction deployment | QFD | Indonesian market | house of quality | HOQ | consumer | Mobiltelefon | Mobile phone | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia |
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