Exploring subsidiary desire for autonomy : a conceptual framework and empirical findings
Christian Homburg and Jana-Kristin Prigge
| Year of publication: |
2014
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|---|---|
| Authors: | Homburg, Christian ; Prigge, Jana-Kristin |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 4, p. 21-43
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| Subject: | international subsidiaries | autonomy | headquarters-subsidiary relationship | marketing decision making | structural equation modeling | Ausländische Tochtergesellschaft | Foreign subsidiary | Multinationales Unternehmen | Transnational corporation | Tochtergesellschaft | Subsidiary company | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010472881