Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Year of publication: |
2012
|
---|---|
Authors: | Hsieh, Jung-kuei ; Hsieh, Yi-ching ; Tang, Yu-chien |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 12.2012, 2, p. 201-204
|
Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Social Web | Social web |
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