Exploring the impact of influencer marketing on ethical discussions : a business model innovation for fashion and beauty startups
Renata Thiebaut, Anum Qaisar Sethy
| Year of publication: |
2024
|
|---|---|
| Authors: | Thiebaut, Renata ; Sethy, Anum Qaisar |
| Published in: |
Fostering global entrepreneurship through business model innovation. - Hershey, PA : IGI Global, ISBN 978-1-6684-6975-0. - 2024, p. 59-100
|
| Subject: | Mode | Fashion | Unternehmensgründung | Business start-up | Geschäftsmodell | Business model | Marketing | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-6975-0.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470470