Green marketing as a business model innovation for Mexican cosmetics startups
Renata Thiebaut, Alexa Frias Miranda
| Year of publication: |
2024
|
|---|---|
| Authors: | Thiebaut, Renata ; Miranda, Alexa Frias |
| Published in: |
Fostering global entrepreneurship through business model innovation. - Hershey, PA : IGI Global, ISBN 978-1-6684-6975-0. - 2024, p. 134-183
|
| Subject: | Kosmetikindustrie | Cosmetics industry | Unternehmensgründung | Business start-up | Öko-Marketing | Green marketing | Geschäftsmodell | Business model | Mexiko | Mexico |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-6684-6975-0.ch006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470473