Exploring the Inherent Growth of e-Tailing via e-Personalization and Technological Innovations
Year of publication: |
2017
|
---|---|
Authors: | Smith, Alan D. |
Published in: |
International Journal of Innovation in the Digital Economy (IJIDE). - IGI Global, ISSN 1947-8313, ZDB-ID 2586932-2. - Vol. 8.2017, 1 (01.01.), p. 19-46
|
Publisher: |
IGI Global |
Subject: | Branding | Case Study | Customer Relationship Management | Customer Service Quality Empirical | e-Personalization | e-Tailing |
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