Exploring the key drivers behind the adoption of mobile banking services
Year of publication: |
September-December 2017
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Authors: | Nisar, Tahir M. ; Prabhakar, Guru |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 5.2017, 3/4, p. 153-162
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Subject: | Mobile banking | Usefulness | Ease of use | Offline channels | Internet | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Bankgeschäft | Banking services |
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