Exploring the secret of successful university brands
Year of publication: |
2014
|
---|---|
Authors: | Chapleo, Chris |
Published in: |
Developing business strategies and identifying risk factors in modern organizations. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4860-9. - 2014, p. 94-108
|
Subject: | Hochschule | Higher education institution | Markenführung | Brand management |
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