Mindful and mindless anthropomorphism : how to facilitate consumer comprehension towards new products
Year of publication: |
2020
|
---|---|
Authors: | Esfahani, Mona Seyed ; Reynolds, Nina ; Ashleigh, Melanie |
Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 17.2020, 3, p. 2050016-1-2050016-39
|
Subject: | Perceived anthropomorphism | innovation | avatars | social cues | Konsumentenverhalten | Consumer behaviour | Innovation | Produktentwicklung | New product development |
-
Consumer evaluation of collaboration between perfumery and gastronomy for innovation
Besson, Ekaterina, (2019)
-
Heath, Timothy B., (2015)
-
Design and a deep customer insight approach to innovation
Price, Rebecca, (2016)
- More ...
-
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca, (2024)
-
Project management learning : key dimensions and saliency from student experiences
Ojiako, Udechukwu, (2014)
-
Learning and teaching challenges in project management
Ojiako, Udechukwu, (2011)
- More ...