Exploring warning messages on conditional principles & predicting social behavior
Year of publication: |
2013
|
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Authors: | Cho, Yoon C. ; Rim, Jihoon |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 11.2013, 11, p. 469-483
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Subject: | Alcohol Warning Messages | Attitudes | Subjective Norms | Intentions | Extended Fishbein Model | Konsumentenverhalten | Consumer behaviour | Alkoholkonsum | Alcohol consumption | Soziale Norm | Social norm | Verbrauchereinstellung | Consumer attitudes | Werbewirkung | Advertising effects |
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