Exploring warning messages on conditional principles & predicting social behavior
Yoon C. Cho; Jihoon Rim
| Year of publication: |
2013
|
|---|---|
| Authors: | Cho, Yoon C. ; Rim, Jihoon |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 11.2013, 11, p. 469-483
|
| Subject: | Alcohol Warning Messages | Attitudes | Subjective Norms | Intentions | Extended Fishbein Model | Konsumentenverhalten | Consumer behaviour | Alkoholkonsum | Alcohol consumption | Soziale Norm | Social norm | Verbrauchereinstellung | Consumer attitudes | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230273