Export marketing in the Middle East : the importance of cultural differences
by A. M. Elbashier and J. R. Nicholls
| Year of publication: |
1983
|
|---|---|
| Authors: | Elbashier, A. M. |
| Other Persons: | Nicholls, John R. (contributor) |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 17.1983, 1, p. 68-81
|
| Subject: | Internationales Marketing | International marketing | Mittlerer Osten | Middle East |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001037614