Export marketing to the Arab world : the importance of cultural differences
A. M. Elbashier; J. R. Nicholls
| Year of publication: |
1982
|
|---|---|
| Authors: | Elbashier, A. M. ; Nicholls, J. R. |
| Publisher: |
[London] : Graham & Trotman |
| Subject: | Absatz | Mittlerer | Osten | Arabische Staaten | Arab countries | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity |
| Extent: | V, 113 S. 4° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-86010-392-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003538677